High-Impact
Influencer Relations
& Live Experience Management
Who I am
A results-driven Paid Social & Creator Specialist with 8+ years of experience bridging the gap between performance marketing and culture. Proven track record driving business growth, including scaling digital revenue from 4% to 10%—and executing campaigns for 50+ accounts and mass-scale events (+7K attendees). Expert in Meta and TikTok Ads optimization, with a strong background securing high-profile brand partnerships.
Based in Paris, operating globally, and expanding to London — I’m a passionate multi-project leader, recognized as a master coordinator who brings vision, high energy, and seamless execution to every partnership.
Managing exclusive booking and commercial negotiations for musical artists, securing strategic placements within major festivals and concerts.
Core expertise
End-to-end logistics and management for large-scale live experiences, coordinating up to 50+ talent simultaneously under high-pressure environments.
Driving strategic alignment between major brands (Lacoste, Vicinity, The Supermade, Cold Culture, Levi’s…) and digital talent.
Caribbean Summer Festival 3
Spearheaded the 360° digital communication strategy and the end-to-end management of a 50-creator roster to promote the festival (+ 7000 attendees). Coordinated high-pressure on-site execution, synchronized live deliverables, driving massive organic reach and cross-platform brand visibility, coordinating up to 50+ talent.
Integrating G-Shock into the high-energy universe of 5 lifestyle creators (+1.5M reach) through the co-written concept "Vibe for your passion, G-Shock takes care of the rest".
The goal was to move beyond standard product placement, delivering a high-end, action-focused campaign that highlighted product durability while keeping each creator’s signature authenticity.
G-Shock | Brand Integration
Lacoste | Brand Integration
Integrating a flagship digital creator into Lacoste’s premium brand universe. The goal was to secure a high-value partnership and deliver content that respected Lacoste’s heritage while keeping Noham’s signature authenticity and high community engagement.
Elevating a flagship digital creator onto the Paris Fashion Week runway for American designer Giovanni Harris and luxury brand Giovanni’s Clothing. The goal was to secure a high-profile runway booking, expanding the creator’s footprint into luxury fashion while driving premium brand exposure during PFW.
PFW 2026 | Runway Activation
Managed a cross-functional team of 4 (2 apprentices, 2 freelancers). Partnered with the sales team on client pitches, boosting digital revenue share from 4% to 10% in one year. Led high-level account strategy and served as the main point of contact. Directed Facebook & TikTok Ads campaigns for 50+ clients, focusing on KPI tracking and performance reporting. Created sponsored articles and produced, recorded, and edited video and podcast content.
Jazz Radio, M Radio, Generations | Digital Avertising Management
Selected Clients
& Partners
and others.
Let’s Build Something Great Together
Get in touch to discuss how we can collaborate on your next high-impact campaign.